As you may know, Google and other search engines use page rank to determine how much authority your website has over other websites similar to yours. Simple enough, but increasing your page rank is something that can’t be done overnight, and it’s not as easy to increase your page rank as you may think.
Submitting articles, blog posts, and other content to various sites in your industry can be a daunting and repetitive task – but it doesn’t have to be.
Here are a few ways you can increase your page rank using public relations (PR) strategies online.
First, the content on your website needs to be high quality. It needs to be engaging, entertaining and informational. If your content is sub-par, the time you spend promoting your website will be wasted.
Another thing you can do is submit press releases. There are a number of press release distribution services online that you can use to get the word out about your website, product, service or event. These press release distribution services will take your press release and distribute it to thousands of news sources. If your content is news worthy, you will likely see a lot of traffic and links back to your website.
You can also use social media as a tool for free promotion. With social media you have to get a little creative in order for people to share your tweets, Facebook updates, or re-pin your images on Pinterest. If you can find something in your business that is entertaining, funny, informative, or just plain “shareable”, people will do just that.
Those are just a few tools at your disposal in order to get links and traffic back to your website.
So how does this factor in with your page rank? Well, the more links you have pointing to your website the better. Also, if an authority website in your industry links to you from their website, you will gain more credibility in the eyes of the search engines – thus, your credibility and page rank will increase.
Increasing your page rank won’t happen overnight, and you may have to get creative with your campaigns, but in the long run you will be better off.